Proof

12 industries54 proofs
$20B+ FMCG COMPANY

From 7 Problem Spaces to 4 Validated Concepts in 5 Weeks

7 days

exploration and ideation
ADDED × MBZUAI

From a standing start to an AI venture serving small businesses

TOP-RANKED MIDDLE EAST RESEARCH UNIVERSITY

From 72 patents to 4 commercialisation-ready technologies

$25B+ US ENERGY & HOME-SERVICES COMPANY

Cutting a four-month research cycle to six weeks across five validation workstreams

$70B+ GLOBAL ENERGY UTILITY

From a weekly newsletter to a self-running innovation radar

$100B+ GLOBAL AUTOMOTIVE & MOBILITY OEM

A full year's validated-concept target, met in the first quarter

$12B+ US ELECTRIC & GAS UTILITY

A utility innovation lab that answers its own questions in a day

$5B+ GLOBAL DESIGN AND ENGINEERING FIRM

Finding the next high-growth US metro in five days

$30B+ GLOBAL IT SERVICES AND CONSULTING GROUP

Making consultants 3–5× more productive on the research behind their work

US INNOVATION CONSULTANCY & VENTURE STUDIO

From days of desk research to a same-day category evidence base

$3B+ US MUTUAL INSURANCE CARRIER

From project-by-project research to an always-on intelligence function

$30B+ GLOBAL ELECTRIFICATION AND AUTOMATION GROUP

The intelligence function six business areas never had to staff

$500M+ GLOBAL SPECIALITY CHEMICALS MANUFACTURER

From one-off research requests to a standing new-business intelligence practice

$250M+ NORTH AMERICAN ARCHITECTURE & ENGINEERING FIRM

From a multi-week market assessment to under an hour, run in-house

SPAIN-BASED CORPORATE VENTURE BUILDER

From an eight-step manual discovery process to a single 22-step run

$6B+ US COMMUNITY BANK & DIGITAL DEPOSIT BRAND

From a manual rate sweep to 60+ competitor banks tracked with full provenance

$10B+ GLOBAL ELECTRONICS MANUFACTURER, CORPORATE VENTURE ARM

An entire investment team building its own research agents in one day

€2B+ GLOBAL PHARMA AND COSMETICS PACKAGING GROUP

From a six-step manual drug lookup to a single automated research run

€4B+ EUROPEAN BROADCASTING & MEDIA GROUP

Ten full-time analysts' worth of research, without a research department

F500 MULTI-BRAND CPG COMPANY

From Market Space to Validated Concepts in 4 Weeks

$50B+ GLOBAL TECHNOLOGY COMPANY

From manual regulatory monitoring to a standing watch

GLOBAL SPECIALTY CHEMICALS LEADER

From a quarterly scan to a standing foresight function

FORTUNE 500 P&C INSURER

From 7 problem spaces to a market-validated proposition in 3 weeks

GLOBAL HEALTH TECHNOLOGY COMPANY

A first-draft value proposition in four weeks, not seven months

LATAM CORPORATE VENTURE STUDIO

From weeks of domain research to a venture concept in days

LEADING US RESEARCH UNIVERSITY TTO

From days of invention assessment to decision-ready reviews in hours

BOUTIQUE GLOBAL BRAND STRATEGY CONSULTANCY

The firm's own discovery method, encoded once and run in 48 minutes

$20B+ WORKFORCE GROUP'S SOCIAL INNOVATION LAB

From a six-month working group to defined challenges in under an hour

$75B+ EUROPEAN ENERGY UTILITY

From one quarterly market report to intelligence that arrives every week

$10B+ GLOBAL OPTICS GROUP, CORPORATE VENTURE UNIT

From 20 person-days per topic to under an hour per venture

$10B+ GLOBAL SECURITY SERVICES GROUP

From an inside-out market map to 32 investment memos in one day

US AI VENTURE STUDIO

From single-concept reviews to a whole portfolio evaluated in a day

$1B+ GLOBAL TESTING GROUP, PROFESSIONAL TRAINING ARM

From a ten-step manual analysis to 145 market reads in two days

$1B+ REGIONAL GERMAN ENERGY UTILITY

A monthly report carried on hundreds of verified sources, in 90 minutes

MID-MARKET US COMMERCIAL EQUIPMENT MANUFACTURER

From an idea backlog to a market-tested concept in ten weeks

$10B+ GLOBAL HYGIENE & HEALTH GROUP, VENTURES UNIT

From a category scan to test-ready concepts, run by one person

$5B+ GLOBAL MATERIALS SCIENCE COMPANY

124 studies run by the fourteen people who needed them

$10B+ EUROPEAN TELECOMMUNICATIONS GROUP

From an internal idea to 960 real sign-ups at $2.33 each

$10B+ GLOBAL ELECTRICAL EQUIPMENT MANUFACTURER

149 research studies, averaging six weeks of analyst work each

$1B+ GLOBAL PREMIUM APPLIANCE MANUFACTURER

From manual database searches to research rated above the tools already in place

$4B+ GLOBAL MEDICAL TECHNOLOGY GROUP

From a hand-filtered news digest to three self-run intelligence systems

$1.5B+ GLOBAL CONSUMER PRODUCTS MANUFACTURER

From an unmapped adjacency to investment-grade diligence in four weeks

$5B+ GLOBAL MARINE ENGINEERING & OFFSHORE GROUP

A year of internal venture research, matched in 23 minutes

$14B+ EUROPEAN MULTI-UTILITY GROUP

From a worldwide open call to five enriched finalists

$2B+ US CONNECTED-HOME TECHNOLOGY MANUFACTURER

Three product concepts to a go, a kill and a price test in five weeks

EUROPEAN HEALTHCARE VENTURE BUILDER

Testing an investment case's own assumptions before the investors do

$1.5B+ GLOBAL OFFICE & SCHOOL PRODUCTS GROUP

From a need to 60+ ideas and two test-ready concepts

$5B+ GLOBAL TRAVEL TECHNOLOGY GROUP

Agentic research capability powering an entire accelerator programme

$2B+ GLOBAL INDUSTRIAL EQUIPMENT MANUFACTURER

A first-ever quarterly risk report, built as eight workflows across seven risk areas

$2B+ US PAYMENTS & FLEET SERVICES GROUP

Eleven people, twenty-nine market studies, one platform

$4B+ GLOBAL WATER & PLUMBING PRODUCTS MANUFACTURER

A complete innovation sprint, from problem framing to ranked concepts

$15B+ US REGIONAL BANKING GROUP

Six functions of one bank, thirty-eight studies, fifteen working days

US CORPORATE INNOVATION AGENCY

An innovation agency's startup-sourcing method, rebuilt as a system

$4B+ GLOBAL CONSUMER PERIPHERALS MANUFACTURER

Two exploration spaces, 100+ ideas, four concepts prioritised