Agentic Consumer Insights
Run consumer evidence on cadence: reviews, voice of customer, and proposition checks that stay ready for the next decision.
Agentic Review Intelligence
We run review intelligence end to end – retail reviews, multi-brand voice, sentiment, and category pulse on cadence.
Upload your brief – we'll scope a program or custom process
Agentic Voice of Customer
We run voice-of-customer work end to end – prioritized actions, jobs, pains, journey, and personas.
Agentic Proposition Insights
We run proposition and adoption-risk work end to end – benchmarking through opportunity and risk flags.
We deliver the outcomes, or you run the work on FifthRow.
Programs and offerings cover the jobs in Consumer Insights. Advisors can own delivery end to end, or your team operates the same work directly on the platform.
We run it for you
Advisors set up the program, run the work, and deliver outcomes. Most teams start with a scoped pilot, then keep the program running. You keep access to the system and evidence.
All consulting processes
Available inside FifthRow mandates
Your team runs it
Your people operate the programs on FifthRow and keep the evidence shared with the whole team.
Retail Review Mining
At-scale synthesis of ratings and reviews across Amazon, Walmart, Target, and category retailers.
Multi-Brand Consumer Voice Benchmarking
Compare brands on praised features, weaknesses, messaging gaps, and innovation opportunities.
Customer Signal and Behavior Sensing
Always-on view of what consumers think, feel, spend, and do across channels.
Customer Pain Point Mapping
Clustered pain points and satisfaction drivers product can prioritize.
Brand and Sentiment Analysis
Brand-level sentiment and voice themes ready for brand and product teams.
Attribute and Satisfaction Scoring
Dimension-weighted scoring of what matters most in reviews and feedback.
Category Consumer Sensing
Recurring category-level consumer intelligence for leadership readouts.
Cross-Retailer Review Monitoring
Always-on review monitoring across the retailers that matter for your category.
Voice of Customer Action Prioritization
Turn customer feedback into ranked themes, drivers, and actions stakeholders can own.
Jobs, Pains and Journey Analysis
Jobs, pains, and journey maps grounded in evidence, not workshop opinion alone.
Synthetic Persona Research
Evidence-backed personas your teams can reuse across product and marketing.
Internal Customer Evidence Mining
Mine uploaded interviews and VoC corpora into reusable insight for product and brand.
Product and Proposition Benchmarking
How you compare to peer brands on themes that matter to customers.
Opportunity Discovery from Customer Insight
Ranked opportunities from customer evidence for the next gate.
Adoption-Risk Validation
Adoption risks and friction flagged before scale investment.
Synthetic Concept Pre-Checking
Simulate reactions to concepts before field research or workshop spend.
All consulting processes
Available inside FifthRow mandates
Why trust FifthRow
FifthRow runs this as an always-on mandate: continuous sensing on cadence, evidence attached to every claim, and advisors where judgment or executive fit needs a human surface. Prior logic stays available so the next cycle does not start from zero.
Start here
Which of these is you?
You already pay to have consumer insights covered externally
Heads of insights, brand, and product who rebuy review, VoC, or proposition work every cycle.
Consulting outcomes on cadence, with evidence attached
Advisors who interpret and deliver program depth on top
A scoped start, then an ongoing program if it fits
You are standing up consumer insights for the first time
Teams building review intelligence, VoC, or proposition insight motions for the first time, or rebuilding one that stalled.
A clear first phase with deliverables
A path into an ongoing program
Experts on outcomes, or your team on the platform
Your team already has people who can run this
Insights groups that have researchers and want the work inside their own tools and cadence.
Programs your people can operate
Processes adapted to how you work, usually within week one
Facts and analysis shared across the team
Either way: the same programs, shared evidence, and a path that fits how you buy.
Proof
Consumer evidence that compounds across cycles instead of dying in a deck
From days of desk research to a same-day category evidence base
US innovation consultancy and venture studio
08/2026
16,129
analyst-hours displaced, the equivalent of 5 full-time analystsFrom Market Space to Validated Concepts in 4 Weeks
F500 multi-brand CPG company
08/2026
4 weeks
from market space to validated concepts, against 6 to 9 monthsFrom 7 problem spaces to a market-validated proposition in 3 weeks
Fortune 500 P&C insurer
08/2026
3 weeks
from an open theme to a market-validated propositionFAQ
Questions buyers ask about this function
Agentic consumer insights consulting is an always-on mandate for review mining, voice of customer, and proposition checks. FifthRow does most of the analytical work. Your team can run the packages, or FifthRow runs them as a managed mandate.
Agentic Review Intelligence is the always-on review package: retail mining, multi-brand voice, sentiment, attributes, and category sensing on cadence. Pilot, then retainer.
Agentic Voice of Customer turns feedback into prioritized actions, jobs and journey maps, personas, and internal evidence mining.
Agentic Proposition Insights turns insight into proposition benchmarks, opportunity discovery, adoption-risk views, and synthetic concept pre-checks.
FifthRow does consumer insights consulting. You get always-on delivery and the evidence with it. It is not a software seat compared to ChatGPT. The product is consulting outcomes for consumer insights, delivered continuously.
Most work starts as a pilot, then a program retainer. Typical packages are Review Intelligence, Voice of Customer, or Proposition Insights. Talk to us to scope the first phase.
No. FifthRow can run the work as a managed mandate. If you have insights analysts, they can run the programs and get the consulting outcomes themselves. Either path uses the same package.
Talk about how you’d run consumer insights with FifthRow
Bring the program or project you already have in mind. We’ll scope a pilot (first phase) and the go-forward.
From a standing start to an AI venture serving small businesses
From 72 patents to 4 commercialisation-ready technologies
Cutting a four-month research cycle to six weeks across five validation workstreams
From a weekly newsletter to a self-running innovation radar
A full year's validated-concept target, met in the first quarter
A utility innovation lab that answers its own questions in a day
Finding the next high-growth US metro in five days
FifthRow – The Agentic Consultancy
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