Payment for Ecosystem Services (PES)

  • Market Research
  • Identified Solutions
  • Solution Ranking
  • Personas
  • Interview Simulations
  • Customer Journeys for the top ranked Solutions
  • Final Venture Recommendations
  • 180Sources
  • 30Potential Ventures
  • 10Simulated Interviews
  • 40Research Hours equivalent*

* Based on customer feedback and comparison to consulting benchmarks from U+

30 Solutions Discovered including:

01 - Payment for Ecosystem Services (PES)

GreenTrust - PES Transaction Blockchain Platform

GreenTrust utilizes blockchain technology to create a transparent, secure, and efficient platform for PES transactions. It reduces barriers to entry for landowners by simplifying the process of participating in PES schemes, ensures trust in transactions, and provides immutable records of environmental services traded.

02 - Payment for Ecosystem Services (PES)

EcoData Hub - Centralized Environmental Data Repository

EcoData Hub is a centralized platform for collecting, storing, and analyzing environmental data relevant to PES programs. It provides standardized metrics and accessible data for all stakeholders, enhancing the transparency and effectiveness of PES schemes.

03 - Payment for Ecosystem Services (PES)

EcoChain - Transparent PES Transaction Ledger

Utilize blockchain technology to create a transparent ledger for PES transactions that ensures integrity, reduces costs, and provides immutable records of conservation investments for all stakeholders.

27 MORE ...

This report focuses on the application of Payment for Ecosystem Services (PES) to environmental conservation and sustainable land management, effectively marrying economic development with environmental sustainability. An examination of the relevant commodities markets and market segmentation leads to trends and challenges, with demographics, social and cultural influences being a common thread throughout. While solving for challenges in this problem space presents immense environmental and societal benefits, there are extensive challenges as it pertains to infrastructure, legitimacy and motivations. Solutions are provided for opportunities in the space, developed through different ideation methods and validated using AI customer simulations, offering stakeholders strategic insights to navigate and capitalize on these evolving market dynamics.


  • 01The primary beneficiaries and customers of PES
  • 02related solutions include:
  • 03 Landowners and Farmers: Receive direct payments for adopting sustainable practices.
  • 04 Governments and Municipalities: Interested in sustainable land management to ensure the provision of ecosystem services to their constituencies.
  • 05 Corporations and Businesses: Particularly those seeking to offset their environmental impact or invest in sustainability for CSR (Corporate Social Responsibility) purposes.

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