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Customer Insights

Persona Research and Validation

Identify, validate, and structure primary and secondary personas for a given product or domain. The flow analyzes product context, gathers demographic and psychographic signals from trusted sources, and builds complete persona profiles including motivations, pain points, buying triggers, and preferred channels — ready for use in GTM, product design, and marketing strategy. Input: product or domain (e.g., Smart Indoor Hydroponic Garden System)

Typical Run:9m 19s40 q&as65 sources2 agents
Designed For
  • Product Marketing Teams designing campaigns based on data-driven, validated persona insights.

  • GTM Strategy Consultants developing positioning and channel strategies anchored in persona data.

  • UX Researchers seeking to define user profiles for interface and journey design.

  • Startup Founders needing rapid, credible persona research to guide product-market fit.

Built for Accuracy
  • Checks against hallucinations, confabulation, and maintains process quality

  • Cites every claim and provides a list of used sources

  • Autonomous execution based on your inputs and agent instructions

  • Asks follow-up questions autonomously

Share As
  • PDF

  • Powerpoint

  • Public Link

What you get

Your Inputs
PRODUCT_OR_DOMAIN
Agent 1

Contextual Persona Analysis

Establish the product’s core category and intended use while defining research parameters. This agent extracts preliminary persona signals from trusted sources by examining variations based on geography, industry, or use case, thereby laying the foundation for accurate and actionable persona identification.

Agent 2

Detailed Persona Profiling

Identify and comprehensively detail primary and secondary personas by capturing essential demographics, psychographics, motivations, pain points, buying triggers, and preferred channels. This agent validates and structures persona data to ensure alignment with market demands, providing a robust framework for informed go-to-market decisions.

$6

Per run

130

hours saved
FIFTHROW
~$6 · 9M 19S
ANALYSTS
~$2,400 · 130 HOURS
Security & Privacy

We don’t train on, resell or package up your data.

No Training on Private data

We are not in the business of training new models. We care about providing end-to-end knowledge work automation.

No Reselling of your data

Private data is saved in a separate per-account database and not added to any public reports. You own the results of your analysis.

SOC2 & GDPR compliant

We have gone through multiple procurement processes that included legal, financial and technical assessments for US Fortune 500 companies.

Trusted By
NrgBridgestoneSwiss-ReSamsungForbesCiscoT-MobileE.ON

FifthRow played a key role in exploring the potential of venture ideas by automating the research activities and efficiently scaling our operations. We were able to assess the marketability and desirability of ideas.

Giacomo Manzoni

a2A, Corporate Venture Building team

Our new hire told us that in his previous job at our competitor they used FifthRow extensively and it was one of the most powerful tools in the innovation toolbox.

VP of Innovation

Sustainable Engineering Consultancy

We are re-doing all our innovation processes based on FifthRow.

Head of Innovation

French Energy company

Being enabled by this platform is making me 2-3x more productive.

Innovation Associate

F500 Insurance company

We have proven 5 viable B2C businesses in the past 10 months with FifthRow.

Director of Innovation

F500 Automotive company

FifthRow has upped the ante by turning venture studio into an AI-powered process. This will forever change the game.

ESTHER ELLER

FRMR TECHSTARS STUDIO

Having worked in Corporate Innovation, Strategy, & Investments over the years, FifthRow platform is a godsend for early investigative work. I have used the platform myself and it’s fantastic!

KARTIKAY CHAUDHRY – SENIOR MANAGER FOR NEW VENTURES

QCELLS

How it works

Each App has meticulously pre-trained agents working on top of trusted data

FifthRow Apps are collections of Autonomous Agents working together to deliver comprehensive business processes and programs.

Customizable Agent Training for Vertical AI
Customizable Agent Training for Vertical AI

We pre-train all agents on multiple approaches to a problem. Every step is customizable and automates prompting, LLM choice and relevant data. All Apps are stress-tested 60+ times on multiple inputs for robust and consistent results.

Scalable Use with Fixed Price
Scalable Use with Fixed Price

You don't pay an exorbitant hourly rate of a team you have not met. Once you have an App, you can run it as many times as you want.

Fully Traceable Sources
Fully Traceable Sources

Apps work on top of a joint dataset created by individual agents working on the project. All source data is linked and transparent.

Connect Your Existing Data
Connect Your Existing Data

Apps work on public and private data out of the box, and are SOC2 & GDPR compliant. We don’t train on, resell or package up your data.